Analytics…
Well, that was my first question, which led to following 5 questions:
(1) Did the people key in the name of the college? A good website is there to attract new business, not people who are just checking our address. If the advert meant that the students were just checking out our school, was this a success or not?
(2) Does our Facebook work? – is our social media presence working for us? I think a little experimentation here is necessary. Some say 25% of the website visits should be referred from Facebook or twitter. Well, so how were we going to maximise that, did the analytics show that?
(3) Was the website showing our enthusiasm and passion as a college? Where we getting more people involved.. what did the analytics show?
(4) Which pages are they looking at? The home page should be divided into paths for a browser to continue, if they are landing on the page and not moving on… that’s a problem.
(5) What is this bounce rate? Apparently if the bounce rate is more than 60 -70 per cent, there is a problem. This means that the visitors did not find what they wanted.
So, Analytics are fine, but they really have to be understood and not just seen as wonderful numbers on a sheet of paper….
