DO
(1)
Put
customers first all the time, listen to them, their needs and what they want
out of your product/service.
(2)
Conduct
quality market research before launching a product/service.
(3)
Test
the market before launching full speed ahead and spending your budgets
(4)
Involve
the end user as much as possible in the whole process. Involving them at the
early design stages means that you are closer to your customer.
(5)
Provide
the maximum value consistent with the sales prices
DON’T
(1)
Believe
your own marketing and PR… listen to others.
(2)
Assume
“because I can make a better website
than others, the market will agree with you”
(3)
Underestimate
your customers and their purchasing prowess.
(4)
Build
your dream team with friends. You need specific people with exceptional talents
to compliment the team.
(5)
Underestimate
your initial costs, these will be usually double what you expect.
Then... just learn as much as you can and go for it!!
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